I came up through production and hospitality and leveled into strategy. Sharp operational instincts, creative clarity, and execution built on relationships.
Home base: Ovid, NY, dead center of Finger Lakes wine country between Cayuga and Seneca. Passport current, calendar open, from the wine trails to wherever your brand shows up next.
From boutique to tentpole, I own the whole arc: strategy, budgets, partnerships, fabrication, logistics, staffing, and the moment the doors open.
Producing for Sidecar Drinks (1800 Tequila, Fever-Tree), Groundswell Experiential (Philips Lift-Off Conference), and Proximo Spirits (Tequila Town).
Directed full event lifecycles for Ritual Zero Proof and Seedlip, and co-developed the ImagiNAtion Lab with Monin.
Built the event and sponsorship program from inception (Tales, BCB, VIBE, Portland Cocktail Week) and led the first non-alc spirit debut at SOBEWFF.
Senior producer across Patrón, Grey Goose, Bombay Sapphire, and Cazadores: Sueños, Governor’s Ball, The Great Bar Race, and Most Imaginative Bartender.
Sponsorship, auctions, and large-format events. The hospitality foundation the rest is built on.
Lead the brand, shape the strategy, or produce the build. Happiest owning the whole arc, useful anywhere.
dara@buonoproductions.com