Experience

The receipts. Boutique to tentpole.

Spirits, non-alc, tech, and entertainment. Festivals, trade advocacy, competitions, and category-first launches.

(01)

Selected work

Fever-Tree at Camp Runamok
Fever-Tree festival footprintCamp Runamok · Bardstown, KY
Fever-Tree

Camp Runamok

Bartender summer camp with a brand built in. Lead producer for the festival footprint, plus pre-pro for Bar Convent Brooklyn and Tales of the Cocktail.

Role · Lead Producer
Festival activation · Trade audience
Patrón at Sueños Music Festival
Patrón 30×30 buildSueños · Chicago
Patrón Tequila

Sueños & Gov Ball

A bespoke 30×30 festival build that drank like a private club. Concept renderings to load-out.

Role · Senior Producer
Music festival · 30×30 custom build
Grey Goose Great Bar Race
Great Bar Race market stopGrey Goose · 5 markets
Grey Goose

The Great Bar Race

One race, five cities, zero dropped batons. The kind of logistics that looks easy only when it isn’t.

Role · Producer, end to end
Trade advocacy · 5 markets
Ritual Zero Proof at SOBEWFF
Ritual at SOBEWFFCategory debut · Miami Beach
Ritual Zero Proof

The non-alc playbook

Built the program from scratch: Tales, BCB, Portland Cocktail Week, and the first-ever non-alc debut at SOBEWFF. A category first, produced like it belonged.

Role · Program Builder & Senior Producer
Program build · SOBEWFF category debut
Google Pixel at Lollapalooza with Live Nation
Pixel at LollapaloozaLive Nation · Chicago
Google Pixel

Lollapalooza

Three Pixel footprints across the festival, plus a Live Nation offsite. Tech energy, festival logistics.

Role · Producer
Brand activation · Live Nation partnership
Bombay Sapphire at SOBEWFF
Bombay Sapphire onsiteBacardí portfolio · National
Bombay Sapphire

Most Imaginative Bartender

Final 12 on stage, a national program behind it, and activations across the whole Bacardí portfolio.

Role · Producer, Bacardí portfolio
Competition · National program

Next on this page: your tasting room?

Flag me down
(02)

Produced at

Tales of the CocktailBar Convent BrooklynSOBEWFFSueños Music FestivalGovernor’s BallLollapaloozaNYCWFFChicago GourmetPortland Cocktail WeekVIBE ConferenceBar & Restaurant ExpoInc. 5000
Miami → Chicago → Ovid, NY
Producing since 2015
(03)   In good company
PatrónLive Nation
Grey GooseGoogle PixelBacardí
Bombay SapphireSeedlipFever-Tree1800 Tequila
Ritual Zero ProofCazadoresCapital One
the bar cart hall of fame plus friends from tech & music
Say hello

The next one could be yours.

From the wine trails to festival main stages.

dara@buonoproductions.com Let’s build it
Buono Productions  ·  Ovid, NY · Finger Lakes · Everywhere
The feeling that energizes: Possibility.