Experiential Strategy + Production · Ovid, NY

Experiences people won’t shut up about.

Festival main stages to tasting-room takeovers. Ten years with Patrón, Grey Goose, Fever-Tree, and Google. Now home in Finger Lakes wine country.

Let’s build itSee the work
Dara Errichetti
Dara Errichetti · Ovid, NY · Works Everywhere
Festivals◆Launches◆Tastings◆Trade Shows◆Wine Country◆Everywhere◆ Festivals◆Launches◆Tastings◆Trade Shows◆Wine Country◆Everywhere◆
Miami → Chicago → Ovid, NY
Producing since 2015
In good company
PatrónLive Nation
Grey GooseGoogle PixelBacardí
Bombay SapphireSeedlipFever-Tree1800 Tequila
Ritual Zero ProofCazadoresCapital One
the bar cart hall of fame ✦ plus friends from tech & music
(01)

Three ways in

01

Give me the keys

Strategy to show-call. One lead for the whole build.

End to end · Where I thrive
02

Borrow my brain

Concepts, architecture, KPIs. Your team runs the build.

Strategy · The thought partner
03

Hand me the run of show

Vendors, logistics, staffing, onsite ops. Your vision, landed.

Execution · The operational lead
Explore the capabilities

Got a brand moment brewing? Let’s make it pour.

Flag me down
The home turf

Big-city production, now pouring in the Finger Lakes.

Plot twist: after a decade of builds from Miami to Chicago, I moved to Ovid, NY, smack between Cayuga and Seneca where the wine trails cross. If it happens between the lakes, let’s make it unforgettable.

Release partiesHarvest dinnersTasting-room takeoversWine trail activationsCider weeksDistillery launchesFestival footprintsRetreats
Field Notes · Ovid, NY
42.6768° N, 76.8236° W
Population: small. Ambition: not.
Cayuga Lake Wine Trail10 min
Seneca Lake Wine Trail15 min
Ithaca30 min
Geneva & Watkins Glen40 min
NYC, Chicago, Miami, LABeen there, produced that
(02)

Greatest hits

Fever-Tree

Camp Runamok

Bartender summer camp with a brand built in.

Festival activation
Patrón Tequila

Sueños & Gov Ball

A 30×30 build that drank like a private club.

Music festival · 30×30 build
Grey Goose

The Great Bar Race

One race, five cities, zero dropped batons.

Trade advocacy · 5 markets
Ritual Zero Proof

The non-alc playbook

Built from scratch, with the first zero-proof debut at SOBEWFF.

Program build · Category first
Google Pixel

Lollapalooza

Three festival footprints plus a Live Nation offsite.

Brand activation · Live Nation
Bombay Sapphire

Most Imaginative Bartender

Final 12 on stage, national program behind it.

Competition · National
See the full body of work
Onsite · Bar Convent Brooklyn

Calm face.
Ten radios.

Doors in five. Everything where it should be.

Dara onsite at Bar Convent Brooklyn
(03)

Every format. Every market.

Patrón at Sueños Music Festival
Festival Activations Grey Goose Great Bar Race
Trade Programs Zero Chill No/Low Disco at Tales of the Cocktail
Pop-Ups & Launches Seedlip at Tales of the Cocktail
Tastings Ritual Zero Proof at Jax Vineyards, Napa
Winery & Cidery Events Green City Market Sustainable Supper
Harvest Dinners Capital One at Inc 5000 Conference
Conferences & Expos Ritual Zero Proof at SOBEWFF
Non-Alc Programs
10+
Years in events & hospitality
12+
Marquee festivals & venues
6+
Spirits portfolios produced
2
Lakes out the front door
When guests leave, they should feel one thing: everything just worked.
Intentional to the last detail  ·  see · hear · smell · taste · touch
(04)

Nice things people say

“[Glowing quote from a brand-side partner goes here. We’re collecting them now. They’re good.]”

Brand Partner · TBD

“[Equally glowing quote from an agency or venue collaborator. Also incoming.]”

Agency Partner · TBD
(05)   Say hello

Got a launch, a harvest,
a festival, or just a hunch?

From the wine trails to wherever your brand shows up next.

dara@buonoproductions.com Let’s build it
Buono Productions  ·  Ovid, NY · Finger Lakes · Everywhere
The feeling that energizes: Possibility.